stronger together
Client: Ministry of Communications and Information
THE BRIEF
COVID-19 has greatly affected the economy and the Singapore government has launched a number of support measures to help Singaporeans cope. Our campaign aims to highlight these measures and encourage resilience and solidarity among Singaporeans during this difficult period.
THE IDEA
Drawing parallels to the Singapore spirit that brought Singapore from third world to first, we created a series of four narratives set over excerpts from Singapore Prime Minister’s speech to inspire Singaporeans to rise above the challenge.
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Titled “Stronger Together”, the narratives shone the spotlight on real stories of Singaporeans standing strong in the face of adversity—a fresh graduate’s journey in search for a job, a private hire car driver’s sacrifices to support his family, a Singapore Airlines cabin crew’s redeployment as flights are halted, and an elderly couple going online to keep business afloat.
Inspiring a nation with real stories of Singaporeans who stood strong against the challenges COVID-19.
From Support to Success
Expectations from the society, anticipation from the family, and anxiety from oneself.
Watch the film to find out how graduating student Lisa demonstrates resilience and determination to find a job in the face of adversity.
From Grace to Grit
It’s not the flights that make the bird, but its wings to soar no matter where. Planes may be grounded, but it doesn’t stop air stewardess Lilin from doing what she does best – with grit, empathy and a smile.
Watch the film to find how she overcomes her immediate challenges and picks up a meaningful role.
From Recovery to Resilience
Private hire driver Fadzuly struggles to make ends meet as the city grinds to a halt. How will he navigate the challenges and opportunities brought on by COVID-19? Watch the film to find out.
From Chance to Compassion
Quiet streets, empty shops. Restaurant owners Anand and Nisha frets over how their business will survive in the Covid-19 pandemic.
Watch the film to find out how they emerge stronger from this crisis, and continue to show little acts of kindness in between.
AWARDS
The One Show Asia Showcase 2020
MARKies Award 2021:
GOLD, Most Creative COVID-19 Response
SILVER, Most Creative Government Sector